Enjoy our video coverage of Streaming Media East 2010. We interviewed a variety of online video technology, business and creative professionals about the current state of and future prospects for live and on-demand video delivered across mobile, web and set-top box.
Thanks to Kaltura for sponsoring our coverage of the conference.
The following interviews have related articles that go along with them. Select a name to view.
We talked to Avner about cutting the cable cord, coopetition, and monetizing video through the boxee platform.
Jeff Hayzlett’s last on-camera interview before announcing his departure from Kodak was a good one.
paidContent Founder Rafat Ali discusses potential subscription models for newspaper Web sites, what magazines need to do to leverage iPad and tablet devices, and ponders the original content creator versus aggregator divide.
We talked to Zadi Diaz, Creative Director, Co-Founder, Smashface Productions and host of Epic Fu at the Streaming Media West conference about how she has slowly and methodically built a sustainable (revenue generating) Web TV business.
Comcast is moving cautiously forward in the digital landscape and is far from airing full shows online at the same time as the episodes air on TV. Cable and Satellite TV operators pay a hefty monthly per subscriber subscription fee so as a content producer Comcast doesn’t want to jeopardize or cannibalize TV eyeballs, which would reduce subscription revenue.
Zappos has embraced online video in impressive fashion. The company produced its first video about a year ago and has since banged out over 8,000 product videos. And it is just getting started.
AT&T still tries to block the Sling Player from working on AT&T cell phones, such as the iPhone. Sling thinks this is unfair because AT&T doesn’t block others, such as the MLB or the NBA, from selling apps in the iPhone app store that enable and encourage video streaming. AT&T isn’t even handed in deciding which content services it tries to block and which it lets through.
According to Mark Whitten, GM Xbox Live, Microsoft’s goal is, “The entertainment you want with the people you care about wherever you are. It’s easy to find and discover my friends, the content that matters and to interact with the content and friends in meaningful ways.”
MobiTV’s main focus is to help carriers create their own mobile TV networks. So while the company offers a direct to consumer service, its goal is to be the white label engine that powers Verizon TV, AT&T TV, Sprint TV, etc.
Web video journalism has come a long way over the past few years with media companies large and small now using it as a primary audience driver for their publications. Time.com’s Craig Duff explains his strategies for online video storytelling, and discusses the company’s initial foray onto the iPad.
I talked to YouTube’s Shalini Pai talked about Video Everywhere and the company’s massive webcast of the IPL cricket tournament a few months ago.
Using video as a tool to help generate sales enhances conversion rates and redefines the way we shop for and interact with products over the Internet.
As part of a cross platform package, NBC is selling online Olympics ad inventory @ $45 CPM, versus the typical $10 – $20 CPM for a network show. Sponsors cannot buy an online only package. They have to buy the cross platform mix (TV, online, mobile).
The more relevant metadata there is associated with an online video, the easier it is for end users, whether they are colleagues, customers, or consumers, to find the video and, more precisely, specific scenes within the video.
Did you ever wonder what happened to the spectrum that was used for old (by old I mean last year) analog television before the digital conversion? Qualcomm was one company that purchased the newly vacated spectrum from the government. With it, they launched FLO TV to deliver TV to mobile devices.
Ad networks and video platforms have to increase the confidence of advertisers so they allocate more budget to online video campaigns. Visible Measures is trying to provide the analytics and measurement tools to help advertisers get a sense of how effective their campaigns are.
Innovation in online video advertising is important because pre-roll ad units are not delivering the most value to viewers, advertisers and publishers. Today, the overwhelming volume of ad spending for online video is repurposing 30 second TV ads for online delivery.
Most Online Video Platform (OVP) companies are start-ups that focus on one thing and typically raise VC funding to tide them over until they build their technology, sign up customers and generate enough revenue to sustain themselves. In Sorenson’s case, they already generate revenue from licensing and selling encoding solutions.
©2012 ScribeLabs