ScribeLabs’ Alexandra Lerman reflects on working on the new Reporters without Borders ad campaign.
Articles Using the "advertising" Tag
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Lady Gaga Doesn’t Have a Penis
How do we connect with kids these days? How about doing product placement in a sexploitation music flick?
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Metrics 101 — Understanding and Using Measurement Data
Online professional development courses for media, publishing and advertising professionals.
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Closing the Deal with Data: Using Research to Sell
This course is now available to purchase online. Watch a sample of the almost 3 hour Interactive Advertising Bureau seminar.
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Social Media Marketing Case Studies
What’s the value of each incremental fan on facebook, or the number of tweets that mention @yourbrand? Paid, owned and earned media in a social world.
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Silver Lining in the Online Ad Industry’s Need for Self-Regulation
Will the online ad industry self regulate before big brother steps in?
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Online Video Will Grow Faster Than Predicted
Online video spending is still relatively small, and only a very small fraction of total TV spending.
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The Last Click Gets The Credit
Search, which sits at the bottom of the digital purchase funnel, often gets all the credit for driving consumer action.
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The Other Fifty Percent – An Advertiser’s Dilemma
Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.
