ScribeMedia.org

Video: Peer-to-peer (P2P) technology continues to be a lightning rod for controversy in the online video industry. Will the efficiencies that the most promising implementations of P2P promise to deliver prevail, or will the pitfalls of copyright infringement, network throttling, and other legacy issues prevent P2P from realizing its full potential? Which of the many P2P video distribution entrants will be most successful? Which will fail, and why?

Video: While big media tests the waters of mobile broadcasting, many web video producers are already out there doing it live from the street with cell phones. Others are joining in and experimenting with two-way broadcasts via streaming video over cell phone networks and via Wi-Fi, wherever they are.

Video: Learn how to optimize quality for their target playback platforms while conforming to the requirements of their chosen streaming technology. The session starts with an overview of H.264-specific encoding parameters, especially profiles and levels, and a discussion of details like B-frame interval and CABAC/CAVLC. It then examines the platform-specific requirements of producing for Flash and QuickTime distribution.

Video: No longer just a conduit for corporate communications, webcasting offers exciting ways to engage targeted audiences. Whether it’s for internal purposes such as training, sales, and marketing or consumer-facing entertainment events, effectively reaching your audience requires understanding the strengths and weaknesses of existing technologies, following guidelines for assembling event resources, and selecting the best channel for message delivery.

Video: Many traditional venues for news, information, and entertainment are in the process of transforming from their old ways to the new Web 2.0 models (syndication, tagging, comments, live chat, live streaming). Audience viewing habits have also changed and their demands for engaging social media and interactive features often drive the delivery model. Many online video publishers use different strategies, tools, and services to syndicate multimedia feeds.

Video: In the world of online video, is every view equal? How do we measure success as marketers continue to tap online video as a new marketing and PR medium? As PR and marketing agencies begin to integrate social media into their campaign roadmaps, how does online video fit in? Which leads the campaign—format or content?

Video: What’s good for online video content publishers isn’t always good for ISPs, and more and more ISPs are considering throttling bandwidth or charging fees as video streams and downloads increase exponentially. Can consumer desire for video and service provider limitations coexist? Are content owners and the industry at risk of not being able to develop new business models from online video?

Video: Let’s unpack the mythology and reality of UGC: User-Generated Content. We all have cameras. We have free distribution. And, practically overnight, almost everyone can become an independent media producer. What are the stories being told? Who’s delivering the excitement, the buzz, and anything resembling an engaging product?

Video: The session discusses in-house production with “off-the-shelf” tools and apps rather than turnkey or outsourced solutions. What works and what should be avoided? What is the best way to maximize your budget? How can you leverage existing infrastructure already inside your organization?

Video: While video has been used online for years now, e-commerce merchants have mostly been sitting on the sidelines, waiting for the value proposition to develop more fully. Now, the web’s leading online retailers use video to drive site conversion rates, increase traffic through video search engine optimization (SEO), and deliver a higher quality all-around customer experience.