Articles Using the "microsoft" Tag

  • Jordan Hoffner of Youtube and the challenges of Online Video Advertising

    Video: The good news is that for all the people who have been developing products and services for online video, we are finally there – 11.4 billion streams per month. The bad news is that advertiser spending online is not keeping pace with users habits.

  • New Trends In Online Video Measurement

    Video: As the video market matures, what are the metrics of the future? How do these reflect on the past, both of the internet and TV? And how will better measurement change the buying and selling process?

  • Best Practices in Enterprise Streaming for Communications and Learning

    Video: Use of online video in the enterprise has evolved well beyond the special occasion, rudimentary talking-head videos that characterized early adoption. Whether webcasting executive briefings across the globe or capturing and archiving rich media presentations for training, marketing, sales, and compliance, a growing number of organizations are capitalizing on the capabilities of Web 2.0 technologies.

  • Integrating Advertising With Microsoft Silverlight

    Video: Microsoft Silverlight is a cross-browser, cross-platform, and cross-device plug-in for delivering the next generation of media experiences and rich interactive applications for the web.

  • Beyond the Classroom: Reaching a Global and Mobile Audience with Elearning

    Video: Today’s students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students.

  • Microsoft Hits Up Hollywood for Original Content

    Billboard reports that Microsoft hopes to license original and exclusive content to distribute through Zune, the company’s portable media player. Microsoft is looking for non-traditional fare that takes advantage of the device’s social media capabilities. Two million Zunes have been sold since the product’s introduction in November 2006, while Apple sells 3.5 million iPods a [...]

  • Even Gates Doesn’t Get It

    The Seattle Post Intelligencer digs through a slew of old Microsoft email and comes across this nugget: Bill Gates berates his usability team because it’s absolutely impossible, indeed scary, to download and install a piece of Microsoft software.

  • Media Deals

    Video: Investments in online advertising seem to pay off; this past year DoubleClick, BlueLithium and aQuantive were all acquired by the majors. Who’s next? What are the coming innovations and where are the investor opportunities and M & A targets?

  • It’s So Cold Out Here

    As Yahoo and Google race to complete a search advertising deal, Microsoft’s left out in the cold.

  • Microsoft gets another itch for Yahoo

    They say that love is sweeter the second time around. Not that there was much love in Microsoft’s initial $44 billion bid for Yahoo, which Microsoft withdrew on May 3 after three months of trying to woo Yahoo.  In any event, Microsoft has now revived its effort to acquire Yahoo, albeit in a more limited fashion.  However, Microsoft is reserving the [...]