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Dave Morgan, CEO of Simulmedia, and former CEO of Tacoda, which was sold to AOL for about $250 million, recently caused a stir with an article he wrote in MediaPost titled, Could Twitter Replace Nielsen.
In the article, Dave wonders whether, at some point, Twitter may prove to be an as or more effective, and certainly [...]

Posting content from various sources is beneficial to many publishers. For one, it helps them attract users with fresh news and opinions without exhausting the resources behind original postings.

HOW TO PROFIT IN THE MULTI-PLATFORM UNIVERSE
A Conversation With Fred Seibert, President & Executive Producer, Frederator Studios
The development of profitable digital media ventures relies as much on knowing when the next wave will hit as it does on creating sustainable revenue models. In some respects, the first decade of the 21st-century belongs to the media [...]

If Twitter is chattered conversation you need to treat it as such. If you approached a social gathering like a party and said, how am I going to use this situation, and worse, articulated it and acted like it, you’d come off as abrasive and crude.

As MySpace and Facebook beef up their mobile efforts, so are other, smaller social net competitors, including those that started out on the mobile phone. How are the mobile-first social networks differentiating themselves in their efforts to grow? What types of users are they attracting?

How are mobile social apps and sites impacting the discovery of new talent, content (including music and videos that are either user-generated or professionally produced) and places (such as restaurants and shops)? How can viral marketing efforts reach users via mobile devices? What mobile recommendation sites and apps are out there to increase discovery potential?

Bambi Francisco interviews Joe Kennedy, President and CEO, Pandora. For those who don’t know, Pandora is an iPhone application that essentially acts as a personalized radio station. You tell it what kind of music you like, it plays songs for you, you let it know which songs you like and dislike as they are played, and Pandora learns your tastes so it can deliver music that you like.

New Rules for the Film, TV, Broadband & Mobile Video Industry – Deals, Advertising and Commerce

The world is becoming an ever-growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter.

Measuring media has never more crucial — or more muddled. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. As audiences flee, programmers need to prove they’re getting to the viewers, readers and users they claim. Even vaunted media brands are struggling to justify their claims.